April is Autism Awareness Month—a time to listen, learn, and most importantly, lead with empathy. For the 1 in 100 people in the UK who are autistic, everyday experiences can sometimes present challenges that others might not see. Things like unexpected noise, busy crowds, confusing signage, or last-minute changes can turn an exciting day out into a source of stress. But this month isn’t just about awareness—it’s about action. It’s about creating spaces where autistic individuals and their families are not just welcomed, but understood.

The travel and leisure sector has a unique opportunity here. With a bit of thoughtful planning, small changes can have a massive impact. And across the UK, we’re seeing just that: venues and attractions taking real steps to become more inclusive, more flexible, and more autism-friendly.

From animal encounters at Hertfordshire Zoo and Longleat to the calming natural landscapes of WWT Slimbridge Wetland Centre to sensory-sensitive science learning at the Xplore! Science Discovery Centre, organisations are rethinking how to support neurodiverse visitors. Quiet hours, visual guides, sensory maps, trained staff, and well-communicated expectations can make all the difference.

Autism isn’t a one-size-fits-all experience. For some, a walk through Bristol Aquarium’s softly lit tanks provides a peaceful, structured outing. For others, it might be the hands-on excitement of Fairytale Farm, which combines gentle sensory experiences with imaginative play. Some may find joy in the quiet, open-air exploration of Imperial War Museum Duxford, while adventure-seekers might be drawn to the wide-open, activity-rich environment at Calvert Kielder or the animal-filled safaris of West Midland Safari Park.

What links all of these places together? A growing recognition that inclusion isn’t just about access—it’s about understanding. It’s about designing experiences that are flexible, respectful, and empowering for everyone, whether needs are visible or not.

So, what can we all do during Autism Awareness Month—and beyond?

Listen first. Every autistic person experiences the world in their own unique way. Seek out voices from the community and learn directly from lived experience.

Plan with care. If you're supporting someone autistic on a day out, look for venues that offer pre-visit guides, sensory-friendly times, or trained staff.

Celebrate difference. Neurodiversity brings extraordinary strengths, perspectives, and creativity into the world. Let’s build a tourism culture that celebrates those differences instead of smoothing them over.

This month is a powerful reminder that travel, discovery, and joy should never be out of reach. At Tourism for All, we’re proud to support a future where inclusion isn’t a “special feature”—it’s the standard.

Let’s make sure everyone has the chance to explore, connect, and create memories—without barriers, without fear, and with a little extra kindness

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